The Athlete's Foot Turns Up for 404 Day with adidas Exclusive Drop
Atlanta showed out on April 4th as The Athlete’s Foot (TAF) turned the city’s favorite holiday—404 Day—into a true celebration of culture, community, and kicks. The highlight? The exclusive launch of the adidas 404 Day sneaker, a tribute to the A and its global influence.
The event wasn’t just about sneakers—it was a full vibe. TAF brought together Atlanta’s tastemakers, creatives, and sneakerheads for a day filled with music, art, and energy that only the city can bring. From live performances to community activations, the atmosphere was all about paying homage to the streets that shaped sneaker culture.
The adidas 404 Day sneaker drop was the centerpiece, symbolizing Atlanta’s undeniable impact on the game. With limited pairs available, the launch turned into one of the city’s most talked-about moments, blending style, storytelling, and local pride.
With this event, The Athlete’s Foot once again proved it’s not just in Atlanta—it’s for Atlanta.
Become a TAF Member error_popUp_title
Connect
Subscribe to Newsletter
Subscribe to Newsletter
2025 © Copyright