The most New Balance shoe ever’ says it all, right? No, actually. The 574 might be our unlikeliest icon. The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase. This unassuming, unpretentious versatility is exactly what launched the 574 into the ranks of all-time greats. As hybrid road/trail design built on a wider last than the previous generation’s narrow racing silhouettes, the 574 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe. That’s why today, the 574 is synonymous with the boundary defying New Balance style, and worn by anyone.
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The name New Balance stands for quality. So it's no wonder that the brand can look back on a 100-year company history. Their slogan "a more intelligent approach to building shoes" describes the ethos of the company very aptly. New Balance sneakers are consistently designed for the best possible performance, but without disregarding the aesthetic aspect. Over the years, the brand from Boston has pursued a clear design language and was long considered a niche brand among die-hard fans. Thanks to the dad sneaker trend, New Balance sneakers have become the epitome of this style, which has increased the demand for the models from the "9 series" immensely. The 990 in particular is in the spotlight here. Made in the USA, this sneaker represents the history of New Balance like no other model. With three production sites in the USA, the UK and China, New Balance manages to provide a diverse product portfolio. In addition to the classics like the 574, 997 or the 1500, the designers are always working on new models and bringbacks from the archives. However, all products have the same basic idea in common: to deliver the perfect mix of performance and fashion. That's exactly what New Balance lovers appreciate.
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